beer = sex

So apparently sex is used to sell everything, not just designer shoes and clothing, but beer too. The thing that bothers me is that there seems to be more controversy surrounding beer ads than fashion adds. They all sell sex, not the products they were intended to sell. It seems like beer ads are yanked from the tv for being contrevesal or degrading while fashion ads aren't banned from magazines for the same thing. I want to know why these products can't sell themselves. Why do they have to have to use skantily clad woman to sell their products. I didn't realize how much sex sold beer until i got into this class. I seem to critque comercials in a whole new way now. I don't even remember some of these commercials but they are made for a male audience. I didn't realize how much they were made for the male audience until i was describing the commercial with the 3 girls pillow fighting to my boyfriend and he distinctively remember the commercials and all the details about it, but he couldn't tell me about the superbowl that was being played at the same time.